What do we really carry with us when we travel?A suitcase, some clothes, a few useful objects. But beyond that — what travels with us? For me, it’s always the quiet, unnoticed things.A scent. A piece of fabric. A word.The small familiar moments that remind us where we belong — even when the place is new. This is how this ...
A workshop about the five senses of connection. ...
Augustinos Paschalidis, an inspiring person, talks about aesthetics in sports. ...
Christos Makridis, a townsman seeking refuge, talks about walking aesthetics. ...
During hard economic times, you would expect consumers to look for bargains and be less concerned with amenities, but also businesses to respond with low prices and plain products and services. So why many companies, in food, tourism, home, telecom e.t.c. markets follow another tactic? How important is the sensory brand experience? How business deal with sensory brand experiences For ...